Soapy a fresh & natural brand

SOAPY is an organic soap brand with a clean, friendly feel. When I tried the soap, its natural scent and gentle texture inspired my design. I created a playful logo, shaping the letters to reflect bubbles and movement, capturing the essence of freshness. The color palette was carefully chosen to highlight its organic and refreshing qualities. This project was all about bringing the brand’s pure and natural personality to life.